Absolute unique visitor – Web Analytics
absolute unique visitor is a "visitor type" report that will count each visitor to your website only once during the date range you have selected. If the visitor was on your site prior to the date range selected this visitor would be sub-classified as a prior visitor. If the visitor did not land on your site prior to date range selected for the report they are classified as a first time visitor.
Absolute Unique Visitors is the metric you get in the report of the same name in the Visitors section. It used to be the only place you could get visitor metrics in GA. It’s also fairly limited: notice that you can’t use Advanced Segments on this report (one of the few where you can’t).
There are actually two metrics for unique visitors in Google Analytics. There’s Absolute Unique Visitors and Unique Visitors.
Acronym expansion
A feature found in some content management systems (CMS) and Web-based search systems that expands an acronym. When a user enters an acronym or abbreviation the CMS will spell out the phrase or provide a list of matching phrases for the user to choose from. Acronym expansion functions for search is considered an accessibility feature that is useful to people who have difficulties typing.
ActiveX is a software framework, loosely defined set of technologies, created by Microsoft, that adapts its earlier Component Object Model (COM) and Object Linking and Embedding (OLE) technologies for content downloaded from a network, particularly from the World Wide Web. Microsoft introduced ActiveX in 1996. In principle, it is not dependent on Microsoft Windows operating systems, but in practice most ActiveX controls only run on Windows.
Ad Count
A means of quantitative measurement for a banner advertisement. Some common methods banner can be counted are by the number of impressions or clicks.
Address Bar
The address bar is a text box, usually at the top of your browser window, which displays the address of the web page you're looking at, or which a web address can be typed into. With many browsers, the address bar can also be used as a search box.

Address Bar
Ad Network
An online advertising network or ad network connects advertisers to websites that want to host advertisements.
AdSense - Google AdSense
Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis.
Ad Server
A computer program or server that stores and displays advertisements to web site visitors as well as tracking the delivery and click through rates. A great example of an open source Ad Server is Openads.
The company or person whose banner or any other kind of webad is displayed on a web site.
Affiliate Program
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Ajax (also AJAX /ˈeɪdʒæks/; short for "Asynchronous JavaScript And XML") is a set of Web development techniques using many Web technologies on the client side to create asynchronous Web applications. With Ajax, Web applications can send and retrieve data from a server asynchronously (in the background) without interfering with the display and behavior of the existing page. By decoupling the data interchange layer from the presentation layer, Ajax allows Web pages, and by extension Web applications, to change content dynamically without the need to reload the entire page. In practice, modern implementations commonly utilize JSON instead of XML due to the advantages of JSON being native to JavaScript.
Alerts - Alert messaging
Alert messaging (or alert notification) is machine-to-person communication that is important or time sensitive. An alert may be a calendar reminder or a notification of a new message. Users can set alerts matching their own industry or their name or business name to be notified when it is mentioned somewhere online.
Anchor Text
The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, web search engines analyze anchor text from hyperlinks on web pages. Other services apply the basic principles of anchor text analysis as well. For instance, academic search engines may use citation context to classify academic articles, and anchor text from documents linked in mind maps may be used too.
Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. The anchor text may or may not be related to the actual text of the URL of the link.
There are different classifications of anchor text that are used within the search engine optimization community such as the following:
Exact Match
an anchor that is used with a keyword that mirrors the page that is being linked to. Example: "search engine optimization" is an exact match anchor because it's linking to a page about "search engine optimization".
Partial Match
an anchor that is used with a keyword and a variation that mirrors the page that is being linked to. Example: "different search engine optimization techniques" is a partial match anchor when it's linking to a page about "search engine optimization".
a brand that is used as the anchor. "Wikipedia" is a branded anchor text.
Naked Link
a URL that is used as an anchor. "www.wikipedia.com" is a naked link anchor.
a generic word or phrase that is used as the anchor. "Click here" is a generic anchor. Other variations may include "go here", "visit this website", etc.
whenever an image is linked, Google will use the "ALT" tag as the anchor text.
The process of taking a series of individual pictures - called frames or panels - and stringing them together in a timed sequence to give the appearance of continuous motion. It is referred to an image that changes over time.
Apache Web server
Often referred to as simply Apache, is a free and open-source cross-platform web server, released under the terms of Apache License 2.0. Apache is developed and maintained by an open community of developers under the auspices of the Apache Software Foundation. The first version of Apache, based on the NCSA httpd Web server, was developed in 1995.
Core development of the Apache Web server is performed by a group of about 20 volunteer programmers, called the Apache Group. However, because the source code is freely available, anyone can adapt the server for specific needs, and there is a large public library of Apache add-ons. In many respects, development of Apache is similar to development of the Linuxoperating system.
The original version of Apache was written for UNIX, but there are now versions that run under OS/2, Windows and other platforms.
An applet is any small application that performs one specific task that runs within the scope of a dedicated widget engine or a larger program, often as a plug-in. The term is frequently used to refer to a Java applet, a program written in the Java programming language that is designed to be placed on a web page.
Auto-optimization can allow for changing the frequency of your banner rotation across a site, having it rotate on another site, or removing the banner altogether.
An auto responder is an application triggered when a user sends email to a specific address or submits a web-form. Autoresponders can provide an automated email response to inquiries from potential customers. Such an email may contain price lists, a touring schedule or demonstration dates. More sophisticated autoresponders can be configured to send follow-up correspondence, keeping your organization "top-of-mind".
Average page depth – Web analytics
In Web analytics software and applications, including Google Analytics, the average page depth is the measurement of the number of pages on your Web site that a visitor views during a single browser session. In your analytics report you would typically see a breakdown of the number of visits with 1-page view, 2-page views and so on.
The average page depth may also be called depth of visit.
How to Find Page Depth Metrics in Google Analytics
  1. Log in to your Google Analytics account
  2. Choose the website from your dashboard
  3. From the left-hand navigation, click Behavior
  4. Next, select Engagement from the drop-down menu
  5. The Distribution tab will appear on the right-hand of your current view
  6. Select Page Depth from within the Distribution tab
Average time on site – Web analytics
ATOS is a type of visitor report that provides data on the amount of time (in minutes or seconds) visitors have spent on your website. When viewing the time on site report in your Web analytics program it is important to remember that the results can be misleading because in some cases the visitor may have been interacting with your pages and site content or they could have left the browser window open and were not actually viewing your page.


Backlinks are links from other websites 'back' to your own. That could be a link on a Partners page, a Better Business Bureau listing, a reference to your product in a blog post, or much more. Backlinks are considered by Google's ranking algorithm and can affect your search rankings, but there are many specifics, like quantity, quality, and anchor text.
Bandwidth is the amount of information your connection to the Internet can carry, usually measured in bits per second.
A banner is a graphic that is placed around a website for the use of advertising. Graphics can use static images and text, or even be animated. Banners are a great way to draw attention to special information or offers, whether it's on your site or an external site.
Billboard Ad
A large banner, generally located at the top of a web page with the dimensions 745 x 90 pixels. Click to view a typical billboard ad.
Originally short for "web log," the term 'blog' now most often refers to a website (or section of a website) that is regularly updated with new content. They can be used by individuals to share personal thoughts, large corporations for content marketing, and everyone in between. Blogs are typically of a personal nature, although their use by companies as a marketing tool is increasing. The term can also be used as a verb, meaning to write and post to a blog. "What do you do in your free time?" "I run, swim, travel, and blog."
The digital equivalent of "Return to Sender." Sometimes, emails can't be delivered. This can happen for many reasons, but the most common include: a user's email account is out of storage, you tried sending to an address that doesn't exist (or that has been deleted).
Bounce Rate
A common metric in analytics programs such as Google Analytics, bounce rate is defined as "the percentage of single-page sessions in which there was no interaction with the page." A bounce rate of 50% means that half of the traffic that arrived on a page of your website left (by hitting the back button or closing their tab/window) without clicking to another page first. This can be a misleadingly high number for bloggers: oftentimes, people will click a link, read an entire article, then leave. Even though they may have spent 5 minutes reading, this would still qualify as a bounce.
A browser is the software you use to view web pages - in fact you're using one right now! Google Chrome, Mozilla Firefox, and Internet Explorer are some of the more common browsers, but there are others like Safari and Opera. Since each one is different, pages can vary in appearance depending on what browser is used. This has to be taken into account when designing and testing websites.
Branding Your Domain Name
A domain name that matches your brand name is very important. The very name that you use to advertise your product is the name that you will want for your domain, because that is the first thing that people will try in their browser. It is also the easiest thing for them to remember, and whatever that is easily remembered, will be more likely to be tried out than the obscure domain name.
A button is a type of graphic Internet ad smaller than the traditional full-size ad banner. It is normally placed on the sides of the web pages or within suitable text. Two common button ad sizes are 120 x 90 pixels and 120 x 60 pixels.


Cascading Style Sheets (CSS)
Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language like HTML.CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript. CSS is designed to enable the separation of presentation and content, including layout, colors, and fonts.This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, and reduce complexity and repetition in the structural content.
Client side
Typically, a client is a computer application, such as a web browser, that runs on a user's local computer, smartphone, or other device, and connects to a server as necessary. Operations may be performed client-side because they require access to information or functionality that is available on the client but not on the server, because the user needs to observe the operations or provide input, or because the server lacks the processing power to perform the operations in a timely manner for all of the clients it serves. More detailed explanation
Content Management System (CMS)
Short for "Content Management System," a CMS allows a number of users to create and change website content through the use of WSYIWIG editors, without the need for HTML knowledge. Because the CMS is online, there is no need for external programs or uploading of separate page documents, and content can be published or unpublished with a single click.
Compression makes files smaller for faster upload/download times, and less disk space usage. JPEGs use compression, making them ideal for web, but can lead to loss of image quality if re-saved multiple times.
A cookie is a message given to a web browser (the application you use to get online) by a web server. Cookies help identify website users who have visited previously, or those that are there for the first time, and can prepare customized content for them depending on those criteria.
Cryptocurrency is a kind of digital currency, virtual currency or alternative currency. Cryptocurrencies use decentralized control as opposed to centralized electronic money and central banking systems. The decentralized control of each cryptocurrency works through distributed ledger technology, typically a blockchain, that serves as a public financial transaction database.
A cryptocurrency is designed to work as a medium of exchange that uses strong cryptography to secure financial transactions, control the creation of additional units, and verify the transfer of assets.


Domain name
A unique name that identifies one or more IP addresses, actually it identifies a computer or computers on the Internet. For example, the domain name http://avirint.com represents one IP address. Domain names are used in URL's to identify particular Web pages. Every web site that you visit is stored under domain name.
Domain Name System (DNS)
The DNS translates URL text addresses that we use (like www.bkmediagroup.com) into a numeric Internet address.
Domain Name Extension
Part after the dot in the domain name is a domain name extension. In the http://avirint.com domain, domain extension is .com. There are many other domain name extensions such as: .com .net .org .gov .edu .mil .info .web .us .uk .cc .it .mx .ba and many others.
Dots Per Inch (DPI)
DPI refers to print resolution of an image, or of the output device (like a printer). The resolution for web is 72 dpi, while the standard for print is 300 dpi, which allows for much greater clarity.


'Electronic commerce' is the buying and selling of goods and services, and the transfer of funds, through digital communications. More and more businesses are selling merchandise on their websites using intricate programs that allow customers to put items in a 'shopping cart' and check out, and even account for shipping and tax costs.
Error 404
A 404 error message means the page you're trying to reach cannot be found. This can happen if you link to a page that doesn't exist, or if a page is taken down and the link remains up.


Look up! A Favicon is the little image that appears in the browser window next to your URL, or in next to the meta-title if you're using tabs.
File Transfer Protocol (FTP)
FTP allows you to copy or send files (HTML documents, graphic images, spreadsheets, etc.) from one computer to another via the Internet. A user ID and password are needed to use FTP, unless Anonymous FTP is allowed.
Findability is an internet marketing term that refers to how easily information on a website can be found, either from search engines and other online directories and resources, or from within the site itself.
In web design terms, "fold" is the line past which someone has to scroll to see more content. Everything that shows up when a page first loads is "above the fold" and "below-" or "after the fold" refers to the content further down the page. The term comes originally from newspapers, as the top half of the front page was "above the fold," and is where the major stories and images were placed for maximum effect.
Forms use HTML tags that define and label text-entry boxes, check boxes, radio buttons, and/or drop-down menus to create simple ways for someone to collect information from users directly on the site.
Any software that is distributed for free on the web. Some well known examples would be Adobe Reader (for viewing of PDFs) and Skype (video chatting).


GIF stands for graphics interchange format, it is a bit-mapped graphics file format used by the World Wide Web. GIF supports colors and various resolutions. But it is limited to 256 colors.
Graphic - Computer and web graphics
Graphics are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone to inform, illustrate, or entertain. Graphics are visual elements often used to point readers and viewers to particular information.
Computer graphics
There are two types of computer graphics: raster graphics, where each pixel is separately defined (as in a digital photograph), and vector graphics, where mathematical formulas are used to draw lines and shapes, which are then interpreted at the viewer's end to produce the graphic.
WEB graphics
In the 1990s, Internet speeds increased, and Internet browsers capable of viewing images were released, the first being Mosaic. Websites began to use the GIF format to display small graphics, such as banners, advertisements and navigation buttons, on web pages.
Modern web browsers can now display JPEG, PNG and increasingly, SVG images in addition to GIFs on web pages. See more detailed on Wiki


A numbering system which uses a base of 16. The first ten digits are 0-9 and the next six are A-F. Hexadecimal numbers are used to determine (and standardize) colors on the web. For example, the hexadecimal equivalent for the color white is #FFFFFF, while black is #000000
Hosting is a service provided by hosting company. That's a place (a computer available on the Internet) where web site is stored and made available to web site users to view the content of that web site.
Htaccess (hypertext access) file is a directory-level configuration file supported by several web servers, used for configuration of site-access issues, such as URL redirection, URL shortening, Access-security control (for different webpages and files), and more.
HyperText Markup Language (HTML)
The authoring and editing language used to create web pages on the World Wide Web. Elements and tags are used to affect copy, images, sounds, frames, animation and more.
A hyperlink, more commonly called a link, is an electronic connection between one web page to either other web pages on the same website (internal linking), or web pages located on another website (external linking).
Hyphenated Names
Should you get a hyphenated name? There are a few things to consider here:
a. Disadvantage: It's easy to forget the hyphens when typing a name. They'll probably leave out the hyphens and wind up at your competitor's site.
b. Disadvantage: When people recommend your site to their friends verbally, having hyphens in your domain name leads to more potential errors than when the name does not contain hyphens.
c. Disadvantage: It's a pain in the neck to type.
d. Advantage: Search engines can distinguish your keywords better and thus return your site more prominently in search results for those keywords occurring in your domain name.
e. Advantage: The non-hyphenated form may no longer be available. At least this way, you still get the domain name you want.
Avoid hyphenated names if you can, but it really depends on your domain name and your situation.


Image Map
An image map is a list of coordinates related to a image, such that clicking certain areas of the image links to different pages. With a normal image link, the entire image would link to one single page.
Internet Service Provider (ISP)
An ISP is the company that provides you with access to the Internet.
A banner that appears in a separate browser window while you wait for a Web page to load. Interstitial's are in various sizes, and are more likely to contain large graphics, streaming presentations, and special features not found in conventional banners.


Java Applet
A short program written in Java (not JavaScript) that is attached to a World Wide Web page and executed by the browser machine. Often used for complicated web applications.
JavaScript is a scripting language developed by Netscape that interacts with HTML, allowing for interactive websites. JavaScript can in terms of graphics and navigation. Some of the most common graphic JavaScript effects are mouseovers, rotating sliders, and Javascript navigation, commonly created using drop-down menus.
Stands for Joint Photographic Experts Group. JPEG uses compression technique for color images and therefore some details are lost in the compression yet giving relatively good quality. It is widely used on the Internet and other digital applications.
is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.


"K" stands for kilobyte.
"KB" also stands for kilobyte.
Clear demonstration of how the Web has grown ahead of its own technology. Every site designer knows what they'd like keywords to do: they'd like to be able to tell the Search Engines how to catalogue their site so that readers can find it. For example, if your site provides consumer information about children's safety belts, you'd probably like to be listed under the following: car safety, automobile safety, infant seats, seat belts, safety equipment. Sounds simple, right?
A kilobyte is made up of 1024 bytes, and is often rounded down to 1000 bytes.


(Local Area Network) A small computer network within the immediate area, such as your home.
A level or plane where a graphic or graphics can reside, creating a sense of space and overlapping. Objects or graphics in can reside in the same layer, or they can reside on different layers, or they can move between layers.
Latent semantic analysis
Latent semantic analysis (LSA) is a technique in natural language processing, in particular distributional semantics, of analyzing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms. LSA assumes that words that are close in meaning will occur in similar pieces of text (the distributional hypothesis). A matrix containing word counts per paragraph (rows represent unique words and columns represent each paragraph) is constructed from a large piece of text and a mathematical technique called Singular Value Decomposition (SVD) is used to reduce the number of rows while preserving the similarity structure among columns.
Latent semantic indexing
Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts.
On the WEB - usage - it is an algorithm used by search engines to determine what a page is about outside of specifically matching search query text. The LSI algorithm doesn't actually understand the meanings of words on the page but it can spot patterns of related words.
It's normally a hypertext entry which lets the reader jump to a new location. In current Web use, it specifically means a Web address, or URL, which, when clicked on, transfers the reader to that location. This has its good and bad points. The good point is that by linking to interesting and relevant sites, you can provider your readers with much more information than you could write on your own. You can show information from independent analysts and industry authorities. The disadvantage, which many site designers are insensitive to, is that links encourage people to leave your site and they may not come back. So when you design a site, you want to think very carefully about where you will provide "external links" that is, links that encourage the reader to leave your site. Links are information. Readers like them. Site designers love them, because they add so much content for so little work. But as a marketing manager, you have to keep a firm grip on how many and where the links are. Reciprocal links are links between two sites, sort of "I'll tell my readers about you if you'll tell your readers about me." These may be a courtesy, or they may be contractually required. For example, some Web Awards require that if you display the award, you always display a link back to the award giver's site.
Link/Code Checker
An account management tool that will check your web site for errors. It will make sure that all of your links resolve, that all your images display correctly and check your HTML code for any additional errors. A very handy tool for all levels of experience.
An open-source operating system often used on web hosting servers.
List Text
Can be categorized, be it bulleted, numbered, or unnumbered. The default list bullets and numbers are black with no special effects. To make a bulleted list using graphic images as bullets, web graphic designers use a table format.
Locked Domain
A domain name that is locked can not be transferred to another registrar.
Log Files
Log files are where the server stores information about visits to your site. Log files can be used in conjunction with 3rd party statistics programs in order to investigate your user traffic history.


Mail List
A system that allows people to send an email to one address that will then copy it to all of the subscribers to the mailing list.
Mail Server
A mail server is the machine responsible for handling Email messages.
Malware (a portmanteau for malicious software) is any software intentionally designed to cause damage to a computer, server or computer network. Malware does the damage after it is implanted or introduced in some way into a target’s computer and can take the form of executable code, scripts, active content, and other software.
Marketing Automation
Internet Marketing Automation comes with a plain, simplistic Web-based interface, but the flexible mail merging lets you send personalized mailings easily. Building a successful Online Marketing Business is actually easy and a lot of fun. If the "fun part". You cannot succeed on the Internet without a system. It is impossible. There is just too much to manage without efficient automation in place. You must be able to efficiently establish and develop hundreds of relationships with the people with whom you will be successfully doing business.
Markup language
In computer text processing, a markup language is a system for annotating a document in a way that is syntactically distinguishable from the text.
The idea and terminology evolved from the "marking up" of paper manuscripts, i.e., the revision instructions by editors, traditionally written with a blue pencil on authors' manuscripts.
In digital media, this blue pencil instruction text was replaced by tags, that is, instructions are expressed directly by tags or instruction text encapsulated by tags.
However the whole idea of a mark up language is to avoid the formatting work for the text, as the tags in the mark up language serve the purpose to format the appropriate text (like a header or beginning of a next para...etc.). Every tag used in a Markup language has a property to format the text we write.
A masthead is a graphic image placed on top of a web page that tells end users what page they are on. Masthead images can contain photos, text, shapes, and/or image maps.
Megabyte (MB)
A million bytes.
Metadata is a confusing and somewhat ambiguous idea. Straight from Wikipedia: "Metadata is defined as data providing information about one or more aspects of the data, such as: Means of creation of the data, Purpose of the data, Time and date of creation, Creator or author of data, Location on a computer network where the data was created, Standards used." In basic terms, it's behind the scenes information on your site that describes the site itself and content housed within.
Meta Tag
A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed.
Micro Button
A very small banner, measuring only 88 pixels wide by 33 pixels tall. Most micro buttons are too small to be effective direct response banners.
A copy of a web page, generally used to describe 'mirror' download sites' which contain copies of the same files allowing more widespread access.
Mobile blogging (also known as moblogging) is a method of publishing to a website or blog from a mobile phone or other handheld device. A moblog helps habitual bloggers to post write-ups directly from their phones even when on the move.
Moderated Discussion List/Newsgroup
The person who categorizes the topics and selects posts is the moderator. Thus, a moderation discussion list or newsgroup is a service in which the moderator organizes participants' comments or suggestions are organized into topics or categories.
Or more specific data monetization, is a form of monetization, may refer to the act of generating measurable economic benefits from available data sources, it may also refer to the act of monetizing data services. In the case of analytics, typically, these benefits accrue as revenue or expense savings, but may also include market share or corporate market value gains. Data monetization leverages data generated through business operations, available exogenous data or content, as well as data associated with individual actors such as that collected via electronic devices and sensors participating in the internet of things.
Mouseover refers to any kind of action that occurs when a users places their cursor (that arrow you move around your screen) over a button, but before anything is clicked. The actions can be anything from a simple change in color to an intricate animation.
Moving Pictures Expert Group Layer 3 (MP3)
MP3 is an format for storing digital audio files. It uses an audio compression system that reduces file size by removing the frequencies of a track not audible to the human ear.
(Moving Pictures Expert Group) An International standard for video compressions.
A form of communication combining text with graphics, page layout, video, audio, animation, and so forth.
Multiple Domains
Sometimes, it isn’t a bad idea to register several similar domain names. If you have "yourname.com", register "yourname.net" so no one else takes it. You can register your full company name and a shorter, easier to remember version. Some people even register common misspellings of their company’s name. (You don’t need a separate Web page for each. Several domains can point to the same Website.)
MySQL is an open source relational database management system. Information in a MySQL database is stored in the form of related tables. MySQL databases are typically used for web application development (often accessed using PHP). A MySQL database can be accessed (queried) directly using; C, C++, Eiffel, Java, Perl, PHP and Python computer languages. There is also third party support for connection in a Windows environment. MySQL databases are queried using a subset of the standard Structured Query Language (SQL) commands.


Name Server
A computer that performs the mapping of Domain Names to IP addresses. Must run specialized software such as BIND in the UNIX operating system. Ideally, they should have a constant and fast connection to the Internet. They also must be registered with a .com .net .org Registry so that their addresses can be logged and they can be found within the DNS system. Domain Names must be hosted on at least 2 unique (different) Name Servers at all times.
Navigation refers to the process by which users accesses information on the internet. Usually when we use the term, we're talking about the menus, links, icons and buttons on your site, along with where they are and where they take a use.
A computer network, or data network, is a digital telecommunications network which allows nodes to share resources. In computer networks, computing devices exchange data with each other using connections (data links) between nodes. These data links are established over cable media such as wires or optic cables, or wireless media such as WiFi.
Network computer devices that originate, route and terminate the data are called network nodes. Nodes can include hosts such as personal computers, phones, servers as well as networking hardware. Two such devices can be said to be networked together when one device is able to exchange information with the other device, whether or not they have a direct connection to each other.
Origin from Niche market - it is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. For example, sports channels like STAR Sports, ESPN, STAR Cricket, and Fox Sports target the niche market of sports enthusiasts.
Every product cannot be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies.
In online world, niche is used in a number of technologies to refer to a specific topic, subject or category. Web sites and blogs may provide news and content on a niche (e.g. a blog about sports or finance), while online sellers often sell in niche categories.
Niche blogging
is the act of creating a blog with the intent of using it to market to a particular niche market. Niche blogs (also commonly referred to as "niche websites") may appeal to "geographic areas, a specialty industry, ethnic or age groups, or any other particular group of people."[1] While it could be argued that every blog is, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.
Neither blogging nor niche marketing is a new concept. However, only in recent years has the concept of a niche blog come into being.
Usually, niche blogs will contain affiliate links or advertisements of some sort (pay-per-click or products or both). In some cases, the purpose of the niche blog is to incite the reader into visiting another website which may then attempt to sell the reader a product or service.
Short for Netscape Server API, an API for Netscape's Web servers. NSAPI enables programmers to create Web-based applications that are more sophisticated and run much faster than applications based on CGI scripts.


If you are connected to the Internet, you are online.  :)
In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology this usually refers to an Internet connection, but (especially when expressed "on line" or "on the line") could refer to any piece of equipment or functional unit that is connected to a larger system.
Online Marketing
Various types of online marketing include: affiliate programs, search engine optimization, banner advertising, directory enhancement, posts to moderated discussion lists, newsgroups, and forums, email advertising, online press releases.
Open Source
Freely distributable and modifiable software to which the source code is available to the public. Open Source Software often comes with the benefit of a widely supported network of web developers and web designers that contribute to the application, make updates, and troubleshoot application glitches that would otherwise take much longer in a proprietary situation. Mozilla Firefox and Wordpress are two examples of open source software, which is why you see so many different themes and extensions for each, most created by the public.
In email marketing, you need to make sure your recipients want to get your messages, or you could get marked as spam. Opting-in means that someone has specifically requested to receive emails about a particular topic or from a particular entity.
Optimise/Optimize, Optimisation/Optimization
The aim of optimisation is to reduce the time it takes to access a website (or run a program). Images, application and (X)HTML code can all be optimised.
If you are connected to the Internet, you are online.  :)
Outbound link
Outbound links refer to links from your site to an external (somebody else's) site.


Short for "Portable Document Format," they were first developed by Adobe. The idea behind the PDF was to create a file format that did not dependent on applications, software, hardware or software for proper viewing. Every PDF file has a complete description of a document, including the text, fonts, graphics, and other information needed to display it.
Short for "Portable Network Graphics," (but you can just say "ping"). PNG is an image format used for lossless compression and displaying images on the web. PNGs allow for millions of colors, as well as transparent backgrounds, through that can sometimes result in larger file sizes.
The actual placement of a banner on the web page. Positioning can be above the fold, centered, repeated at the bottom of the page, right or left hand column, underneath a particular box, etc.


Quick Tag
or Quicktag, is a on-click button that inserts HTML in to your post. It is usual in WordPress or other user-generated content sites.
Quick Time Video
Quick Time Video is the Apple technology that allows video, digitized sound and music, 3D, and virtual reality to be viewed on your web site. It's available for Macintosh and Windows-based computers. Quick Time is a plug-in that allows a browser to display content saved in Quick Time format. This includes sound, and moving imagery such as video. Quick Time is an authoring environment for interactive development with applications such as Quick Time VR (Virtual Reality) which combines images to create the illusion of 3 dimensional space.


Radio Button
Also called an option button, radio buttons allow users to choose one of a number of predetermined options. Common radio buttons could be yes/no questions, or age ranges (18-24, 25-30, etc.) A radio button is different from a check box, which can accept multiple checked items at a time.
The number of pixels in an image, given in a WxH format. Usually, the more pixels in an image, the longer it will take to load.


Search Engine
A search engine is a program that searches documents (i.e. web pages, which are HTML documents) for specified keywords and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index based on the words or ideas contained in each document.
Search Engine Optimization (SEO)
Short for "Search Engine Optimization." Refers to the design of a website for better ranking on search engines. This can be affected through techniques like site submission to major search engines, keyword aggregation, site code modification/optimization, link-building, injection of Google Analytics site-wide, and some content modification to accommodate selected keywords.
A sitemap is a representation of the complete architecture of a website, usually in hierarchical fashion and based on the site's navigation.
Secure Sockets Layer (SSL)
A protocol designed by Netscape to enable encrypted communications across the Internet. It provides privacy, authentication, and message integrity. SSL is often used in communications between browsers and servers. A URL that begins with "https" is a clue that an SSL connection will be used on the website. During an SSL connection, each side sends a Security Certificate to the other. Both sides then encrypt what they send, ensuring that only the intended recipient can decode it.
A subdomain is a domain that is part of a larger domain. Makes a lot of sense, right? Sometimes when BKMedia Group is updating an old site, we need to put the new one live on the same domain, without disturbing the old site. In those cases, we create the new site on a subdomain like beta.bkmediagroup.com. The "beta" in place of "www" is a different subdomain, just like could make a blog.bkmediagroup.com, or any number of other subdomains.


Text-Entry Box
In an online form, text-entry boxes allow a user to type in them. They can be limited to a number of lines or characters.
A small version of a graphic image. Usually serve as a 'preview image' in an image gallery on the web.


Uploading is the action of sending data from a local computer (yours) to a server or website. When you have an image on your computer that you want to use on your website, you upload it. When you transfer something from the web to your computer, it's downloading.
Uniform Resource Locator (URL)
Commonly referred to as web addresses, URLs are just that - the addresses for any and all documents on the Internet. http://avirint.com/ is the URL for Avirint home page.


is the process of checking data against a standard or requirement. The term is commonly used when: quality assuring a webpage at a technical level (code validation), or checking the information entered by a person when sending information or using an online service (form validation).
Vlog - video blog
A video blog or video log, usually shortened to vlog /vlɒɡ/, is a form of blog for which the medium is video, and is a form of web television. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts. Vlog category is popular on the video sharing platform YouTube.
The realm or culture of vlogs; all vlogs taken as a whole.


The World Wide Web Consortium (W3C) is an organization created by Sir Tim Berners-Lee, in order to continue the development of the web, and its languages. Tim Berners-Lee also wants to make standards for the languages, and to improve them.
Web analytics
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. See more
Website Content
Photographs, graphics and text are the main content needed to develop and design an effective website. The first page of a website is known as the home page, and is often an overview of the website content. Each new web page within a website has its own URL and after each web page is created, the content is typically linked together using a navigation menu and hyperlinks.
Widgets are various components that can be added to a site without having to write the code. Weather and stock tickers are two common examples of widgets.
Free and open-source content management system (CMS) based on PHP and MySQL. Features include a plugin architecture and a template system. It is most associated with blogging, but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores.
Short for "What You See Is What You Get," and pronounced "wizzy-wig." WYSIWYG usually refers to HTML editors (like the ones in Joomla) that display text and images as they will appear on your site, with styling, colors, etc. Using WYSIWYG editors removes much of the need for knowing and coding in HTML when making simple changes to content, as they produce the code based on the visual representation you create.


Abbreviation for Extensible Hypertext Mark-up Language and is a hybrid of XML and HTML. Web pages designed in XHTML should look the same across all platforms.
In computing, Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. The W3C's XML 1.0 Specification[2] and several other related specifications[3]—all of them free open standards—define XML.


Yahoo! is a web services provider.
It was globally known for its Web portal, search engine Yahoo! Search, and related services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports, and its social media website.
You Tube
YouTube is an American video-sharing website.
YouTube allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.


Zend Framework
Zend Framework (ZF) is an open source, object-oriented web application framework implemented in PHP 7 and licensed under the New BSD License. The framework is basically a collection of professional PHP based packages.
Zero Day Exploit
A zero day exploit is a malicious computer attack that takes advantage of a security hole before the vulnerability is known. This means the security issue is made known the same day as the computer attack is released. In other words, the software developer has zero days to prepare for the security breach and must work as quickly as possible to develop a patch or update that fixes the problem.
Zero day exploits may involve viruses, trojan horses, worms or other malicious code that can be run within a software program. While most programs do not allow unauthorized code to be executed, hackers can sometimes create files that will cause a program to perform functions unintended by the developer.Programs like Web browsers and media players are often targeted by hackers because they can receive files from the Internet and have access to system functions.
Windows users will see this term a lot when looking for files on the Internet. A zip file (.zip) is a "zipped" or compressed file. For example, when you download a file, if the filename looks like this: "filename.zip," you are downloading a zipped file. "Zipping" a file involves compressing one or more items into a smaller archive. A zipped file takes up less hard drive space and takes less time to transfer to another computer. This is why most Windows files that you find on the Internet are compressed.